Introduction to context
Peru has an ancient culture and is one of the world’s most biodiverse countries. It is heading towards the bicentenary of its independence from Spain. Half of Peru’s republican history was spent under the yoke of military dictatorships or authoritarian governments. It survived the War of the Pacific and the violence of the Maoist organization Sendero Luminoso. Its longest period of democratically elected government began in 2000.
Although tainted with examples of state corruption, social conflict and inequality, the subsequent 16 years have witnessed a bonanza almost without precedent in the country’s modern history. The main communications media have strengthened economically, forming the multimedia groupings essential to a democratic future and, given that they reach millions of Peruvians, decisive in the formation of pubic opinion.