This is an automatically generated PDF version of the online resource retrieved on 2024/04/21 at 00:44
Global Media Registry (GMR) & Ojo Publico - all rights reserved, published under Creative Commons Attribution-NoDerivatives 4.0 International License.
Ojo Publico LOGO
Global Media Registry

Diario Publimetro

Publimetro is the world's largest free newspaper, it has 77 daily editions distributed in 13 languages, ​​in 124 cities in 27 countries in America, Europe and Asia. Launched in Perú in August 2011, it is circulated only in Lima and is owned by the group “El Comercio.” The Swedish Corporation “Metro International” owns the brand. This company, which owns the global franchise of the world's largest newspapers, is credited with inventing the world's first free newspaper in mid-1995. According to Publimetro, the newspaper is aimed at men and women between 18 and 37. Its editorial line bases itself on neutrality in political, economic, religious and sports issues; however, this newspaper -which continues to circulate 95,000 copies daily from Monday to Friday- is delivered to about 100 different points in the city. Publimetro, in a note published on its website a year after its launch, said its financing is entirely dependant on advertising company adverts like those from DirecTv, Nestlé, Colgate and Universidad Alas Peruanas, among others.

Key facts

Audience Share

Missing data

Ownership Type


Geographic Coverage

Cobertura local

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo El Comercio (hoy Vigenta Inversiones S.A.)


Voting Rights

1 shareholder.

Group / Individual Owner

Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. It owns all of the shares of Publiqualy which publishes the free newspaper Publimetro.

Media Companies / Groups

General Information

Founding Year



Prensa Popular S.A.C.

Affiliated Interests Founder

Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Perú.


Gabriel Miró Quesada Cisneros

Affiliated Interests Ceo

Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.


Luis Carlos Arias Schreiber Barba

Affiliated Interests Editor-In-Chief

Journalist and director of Publimetro since its launch in 2011. Author of the book "Ese gol existe (That goal exists)." He used to present the sports program "Deportados (Sportsmen)" on the cable channel CMD.

Other Important People

César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez Carbone

Affiliated Interests other important people

César Pardo Figueroa Turner

Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).


Jr. Miró Quesada 300, Cercado de Lima

Teléfono: 51-3116500

Página web:

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

  • Project by
    Ojo Publico
    Global Media Registry
  • Funded by