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Radio Onda Cero

Onda Cero (98.1 FM) is one of the three stations that compose Grupo Panamericana de Radios SA, a company owned by Vilma and Raquel Delgado Parker. Aimed at a young audience (between 11 and 25 years), throughout its short history it has gone through different musical genres: the transmission began in 2006 with radio pop and rock in English and Spanish; the following year they switched to reggaeton and subsequently adapted to the trendy rhythm: cumbia. Since 2010, they have kept the same radio format, which combines reggaeton, latin, urban, electro and bachata.

Key facts

Audience Share

9.9 (alcance semanal, CPI 2015)

Ownership Type

Private

Geographic Coverage

National coverage

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Panamericana de Radios

Ownership

Group / Individual Owner

Vilma Leonor Delgado Parker de Torres

Vilma Leonor Delgado Parker de Torres is member of the board of GPR S.A. Peruvian executive, married to Fernando Torres Tesolini. Director General of Constructora Flandes S.A. She prefers to keep a low profile attitude, away from the cameras and the press. She does not register any political affiliation.

50%
Media Companies / Groups
Facts

General Information

Founding Year

2006

Founder

Raquel Delgado Parker Vda. De Alcántara,Vilma Leonor Delgado Parker de Torres,Mauricio Armando Alcántara Delgado,Humberto Fernando Torres Delgado

Affiliated Interests Founder

Raquel Delgado Parker Vda. De Alcántara

Chairman of the board of GPR S.A. Peruvian executive, she took control of Radio Panamericana after her brothers Héctor and Genaro left the country to work abroad, as a result of the expropriation of the television media that occurred during the military government of Juan Velasco Alvarado (1971). Her management modernized the station and it became one of the most tuned stations. Chairman of the board of Constructora Flandes S.A. She does not register any political affiliation. She was married to Carlos Alcántara Butterfield, a prominent surgeon who did the first heart transplants in the country, but died in 1999. She had five children: Carlos, Manuel, Kelly, Susana and Mauricio Alcántara Delgado.

Ceo

Raquel Delgado Parker Vda. De Alcántara

Affiliated Interests Ceo

Raquel Delgado Parker Vda. De AlcántaraChairman of the board of GPR S.A. Peruvian executive, she took control of Radio Panamericana after her brothers Héctor and Genaro left the country to work abroad, as a result of the expropriation of the television media that occurred during the military government of Juan Velasco Alvarado (1971). Her management modernized the station and it became one of the most tuned stations. Chairman of the board of Constructora Flandes S.A. She does not register any political affiliation. She was married to Carlos Alcántara Butterfield, a prominent surgeon who did the first heart transplants in the country, but died in 1999. She had five children: Carlos, Manuel, Kelly, Susana and Mauricio Alcántara Delgado

Other Important People

Anthony Chávez

Affiliated Interests other important people

Anthony Chávez

Radio Presenter of Onda Cero. Theater improviser of the La Mancha Impro Group.

Contact

Paseo Parodi 340, San Isidro/ Lima

, (511) 441-3050,

www.ondacero.com.pe

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Difficulty in finding financial information of the media (revenues, operating profits, advertising funding).

Sources

CPI. Audiencias radiales 2015: Resumen anual. Market report N° 03, marzo 2016.

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