Radio Panamericana
Radio Panamericana (101.1 FM) is one of the few radio stations still in force after 62 years of uninterrupted transmission. It was founded in 1953 by Genaro Delgado Brandt and his sons Genaro and Hector. Throughout its history, the radio has gone through various musical genres: from being a news radio and playing instrumental music in the beginning to having a team of DJs who put the latest releases of rock and pop in Spanish and English during the seventies. Today it is a station aimed at young and specialized in salsa, boleros, bachata and other tropical adults.
Audience Share
12.1 (alcance semanal, CPI 2015)
Ownership Type
Private
Geographic Coverage
National coverage
Content Type
Free content
Media Companies / Groups
Grupo Panamericana de Radios
Individual Owner
Group / Individual Owner
Vilma Leonor Delgado Parker de Torres
Vilma Leonor Delgado Parker de Torres, Member of the board of GPR S.A. Peruvian executive, married to Fernando Torres Tesolini. Director General of Constructora Flandes S.A. She prefers to keep a low profile attitude, away from the cameras and the press. She does not register any political affiliation.
General Information
Founding Year
1953
Founder
Genaro Delgado Brandt, Genaro Delgado Parker, Héctor Delgado Parker
Affiliated Interests Founder
was a radio entrepreneur since 1937. He used to own Radio Internacional, Radio Panamericana and the Unión de Radiodifusoras (Union of Radio Stations) in Peru (which grouped 7 stations together). Father of the Delgado Parker Brothers.
was the main driver and visible face of Panamericana Televisión. At first, he rented Radio Libertad and then worked for his father’s radio stations until the channel was founded. He was dedicated to producing commercial success on television. In 1963, along with his brothers and Lindley, their business partners, RPP radio was founded. Telecable was created parallel to this, which was the first cable television company in Peru; and Tele2000, the first cellphone company, which was then bought by Bellsouth. He filed several lawsuits against the Freundt Schütz family in order to recover administration of the channel. After losing these, he acquired Canal 13 in partnership with the Mexican Angel González. Years later, he also lost that channel. He founded several companies abroad: GDP Steel Inc., G.D. Parker Inc., M.Vanini Investments Inc., Vilanova S.A., Inversiones Delgado Parker S.A. and Corporación Vicmar S.A.
enjoyed his first ventures in radio along with his then business partner, and brother, Genaro. Worked for his father’s radio stations until Genaro decided to drive the launch of the TV channel. He worked in sales and advertising at Panamericana Televisión. He owned 15% of the shares, the same as his older brother at the beginning. He founded several companies abroad: Amigo Satellite Television Inc., Inversiones Delgado Parker S.A. and Alternativa Tecnologica S.A. He was a friend and adviser to former President Alan García Pérez during his first term in office. He was kidnapped for seven months by the Movimiento Revolucionario Tupac Amaru in 1989. He died in 1995.
Ceo
Raquel Delgado Parker Vda. De Alcántara
Affiliated Interests Ceo
Raquel Delgado Parker Vda. De Alcántara :Chairman of the board of GPR S.A. Peruvian executive, she took control of Radio Panamericana after her brothers Héctor and Genaro left the country to work abroad, as a result of the expropriation of the television media that occurred during the military government of Juan Velasco Alvarado (1971). Her management modernized the station and it became one of the most tuned stations. Chairman of the board of Constructora Flandes S.A. She does not register any political affiliation. She was married to Carlos Alcántara Butterfield, a prominent surgeon who did the first heart transplants in the country, but died in 1999. She had five children: Carlos, Manuel, Kelly, Susana and Mauricio Alcántara Delgado.
Editor-In-Chief
Francisco Gamarra Contreras
Affiliated Interests Editor-In-Chief
Head of Radio Panamericana programming department for fifteen years. He entered the radio as a mobile unit trainee and later he worked as a programming assistant. Former teacher at Centro de Locución Gina Parker (Gina Parker Broadcasters’ Learning Center)
Other Important People
Gina Parker, Gianmartín Paz
Affiliated Interests other important people
Radio Panamericana broadcaster with more than 29 years of experience presenting programs such as "Splash" and "Baladitas in its sauce". Presenter of the TV program "Sin barreras" (“No limits”) (TV Peru), which seeks to promote rights of people with some kind of disability. Director of the Gina Parker broadcasters’ Learning Center. She is the cousin of the Delgado Parker brother.
Broadcaster and producer of Radio Panamericana, he is presenter of programs, such as "The memories of your life" and "Baladitas in his sauce". He also works on the animation of ceremonies and commercial and advertising broadcasting.
Contact
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Meta Data
Difficulty in finding financial information of the media (revenues, operating profits, advertising funding).
Sources
ALEGRÍA, Alonso. OAX: Crónica de la radio en el Perú (1925-1990). Lima, Radioprogramas Editores (2° edición), 1993.
CPI. Audiencias radiales 2015: Resumen anual. Market report N° 03, marzo 2016.
CPI. Cobertura y calidad de señal televisiva y radial a nivel nacional urbano 2016. Market report N° 08, octubre 2016.
Portal institucional del Grupo Panamericana de Radios S.A.
Reportaje de “Panorama” sobre los 41 años de Radio Panamericana (1994):
Lanzamiento de la señal satelital de Radio Panamericana (1990)
