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Red TV

Channel that belongs to the ATV Group. It is a media conglomerate that is part of the Latin American Albavisión communication network owned by Mexican broadcaster Remigio Angel González González, based in Miami. It ranked fifth in television audience share (IBOPE 2015) and it is the third company with the largest number of TV station nationwide (CONCORTV 2016). Its programming is based almost entirely on foreign production (series, soap operas and cartoons).

Key facts

Audience Share

Missing Data

Ownership Type


Geographic Coverage

National coverage

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo ATV (Albavisión)


Ownership Structure

Meeting of creditors (percentage of acknowledged credits): Corporación Cercedilla S.A. 42.35% Boderg S.A.C. 25.93% Prolasa S.A. 11.34% Rosita Ferrari Gaito viuda de De Ferrari 10.56% Acreedor tributario 2.62% Silvana Gina Bárbara De Ferrari Ferrari 2.11%

Group / Individual Owner

Corporación Cercedilla S.A.

Company created in Guatemala, whose local representative is Alfonso Herminio Jesús Diego Pérez-Bonany López. It also participated in the Creditors Committee of Andina de Radiodifusión S.A.C. until 2012 when this latter was dissolved. It had 56.38% of acknowledged credits. It does not have a Taxpayer Registration Number (RUC, for its Spanish acronym).

Media Companies / Groups

General Information

Founding Year



Jorge Alejandro Belmont Anderson, Roberto Fernando Belmont Anderson, Abraham Zavala Falcón

Affiliated Interests Founder

Jorge Alejandro and Roberto Fernando Belmont Anderson

Shareholders and founders of Empresa de Radiodifusión 1160 S.A. His brother Eduardo is the founder and chairman of the cosmetics company Belcorp and was considered the wealthiest billionaire in Peru by Forbes (2013). While his other brother Juan Fernando is the founder and president of Yanbal International S.A., a cosmetics brand known as Unique.


Pablo Alejandro Estenssoro Fuchs

Affiliated Interests Ceo

Representative of Red TV. General Manager of Corporación Peruana de Consultoría S.A.C. (CORPECON), a company that was part of the Creditors Committee of Red TV. General Manager of Estenssoro M&A Consulting S.A.C., a business consultant firm.


Marcello Cúneo Lobiano

Affiliated Interests Editor-In-Chief

Chairman of the ATV Group. Mechanical Engineer with postgraduate studies in the United States. Former Chairman of the Board of the Sociedad Nacional de Radio y Televisión (2013-2014) and current treasurer of the organization (2015-2016). Minority shareholder of companies: Andina de Radiodifusión S.A.C., Inversiones Atlántida S.A.C., Nor Peruana de Radiodifusión S.A.C. and Alliance S.A.C., all of which are linked to the ATV Group. Peruvian, married with two children. .


Av. Arequipa N° 3570, San Isidro / Lima

(511) 211-8800

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Empresa Radiodifusora 1160 S.A. : US$ 3.72 million (S/. 12.6 million) 2015

Market Share

Missing Data

Further Information

Meta Data

Difficulty to find an audience share, operating profits and average market share. The data from advertising is an advertising investment estimation obtained from an internal document of Red TV. It does not have “stars” (very important persons) because nearly all of its programs are “canned”. The channel only has 11 workers


CPI. Cobertura y calidad de señal televisiva y radial a nivel nacional urbano 2016. Market report N° 08, octubre 2016.

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