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The newspaper Depor was established in 2009 and it became the market leader in sports print media, after displacing its competition of the time: Líbero (La República), Bocón (Epensa) and Todo Sport (La Razón). Unlike other media organizations in the “El Comercio” group, was established as an editorial that integrated its content production for print and digital versions. By 2015, had become the sports news website with more online audience in Peru reaching an average of 5.8 million unique users per month, according to the IABPerú. This year changed its domain to to internationalize its content and compete with other international media in the region.

Key facts

Audience Share

Missing Data

Ownership Type


Geographic Coverage

National coverage

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo El Comercio (hoy Vigenta Inversiones S.A.)


Voting Rights

1 shareholder

Group / Individual Owner

Servicios Especiales de Edición S.A. (Subsidiay of El Comercio)

Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. Prensa Popular (Popular Press), owns all the shares, and publishes Trome, Peru21, Gestión and Depor.

Media Companies / Groups

General Information

Founding Year



Prensa Popular SAC

Affiliated Interests Founder

Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the com pany Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Peru.


Gabriel Miró Quesada Cisneros

Affiliated Interests Ceo

Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.


Daniel Titinger

Affiliated Interests Editor-In-Chief

Former journalist of “El Comercio“ and former general editor of Etiqueta Negra. In 2006 he founded the sports newspaper “Depor“ part of the group “El Comercio.“ He has published the books "Dios es peruano (God is Peruvian"), "Cholos contra el mundo (Cholos vs the world)" and "Un hombre flaco (A skinny man"). In addition to being the director of Depor he is content director of the company Revistas Amauta, another subsidiary of "El Comercio," dedicated to the development of specialized magazines such as CasayMás, Ruedas y Tuercas, and Hola Perú, and Vamos, among others.

Other Important People

César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez Carbone

Affiliated Interests other important people

César Pardo Figueroa Turner

Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).


Jr. Miró Quesada 300, Cercado de Lima

Teléfono: 51-311-6500 (2858) ;

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

Dificultad en identificar sus ingresos totales y por publicidad, utilidades y cuota de mercado.


Pichihua, Sofía. Tesis para licenciatura: Producción de noticias en las redacciones digitales de Peru21 y Depor

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