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Latina is the second most important television channel of the country for its audience. Several of its programs are listed in the Ibope 100 most watched shows. It programming includes primarily entertainment content. At the beginning, they transmitted mainly foreign productions – sold by Mexican Angel Gonzales’ companies - but they was gradually giving way to local production and blockbuster films in primetime to position itself in the most popular sectors. In 1992 the Shining Path (Sendero Luminoso) terrorist organization detonated a car bomb in front of the channel. Two safety guards and the director of the main news were killed during this attack. After denounces against the Fujimori’s regime, Baruch Ivcher lost his nationality and the channel passed to the hands of the brothers Samuel and Mendel Winter. The new administrators of Frecuencia Latina put the channel at the service of the dictatorship in exchange for money. The fall of the regime also made this administration fell and the channel returned to Ivcher. In 2010 they made the first transmissions in HD signal. Two years later, Ivcher sold channel shares to Enfoca. In 2014, they changed their image and their name to Latina. The following year, they announced entering into an alliance with Panamericana Televisión to sell advertising jointly and exchange productions. This year, Latina Media -the company owner of the channel- increased its capital up to S/.184'756,383.00. The channel has been involved in controversy for its fines for inadequate programs during child protection schedules.

Key facts

Audience Share

Missing data

Ownership Type


Geographic Coverage

National coverage

Content Type

Free content

Media Companies / Groups

Grupo Latina


Group / Individual Owner

Latina Media

Latina Media is a Company that is owned by Latina Comunica SAC (239’165,251 shares) and Jesús Zamora León (1 share). not only manages Cía Latinoamericana de Radiodifusión, but it also sells advertising space on Panamericana Televisión. Latina Comunica is, in turn, owned by Enfoca Comunicaciones This one is owned by Enfoca Descubridor 1 Investment Fund (197,465,350 shares) and Jesús Zamora León (1 share). This investment receives capital from AFPs Prima and Integra and the insurance company Pacífico Peruano Suiza. Enfoca Descubridor 1 Investment fund belongs to Enfoca Sociedad Gestora de Inversiones.

Media Companies / Groups

General Information

Founding Year



Bernardo Batievsky (+1993), Baruch Ivcher, los hermanos Samuel y Mendel Winter (shareholder) y Remigio Morales Bermúdez.

Affiliated Interests Founder

Bernardo Batievsky

Batievsky was a publicist, filmmaker and scriptwriter. He was the first director of the channel. He founded the company Cía Latinoamericana de Radiodifusión in 1980 jointly with Compañía Conade S.A., Gruber Inversiones S.A. and Jaime Delgado Aparicio. However, it was not until his partnership with Ivcher, the Winter brothers and Morales Bermúdez that the channel became a reality.


Jesús Zamora

Affiliated Interests Ceo

Jesús Zamora is the chairman and founder of Enfoca and chairman of the board at Cía Latinoamericana de Radiodifusión. He is an industrial engineer from the Universidad Autónoma de México and has an MBA from the Universidad de Columbia. Between 1994 and 1999, Zamora was director of the Banco de Crédito del Perú (Credit Bank of Peru). There he wove good relations with investors. He founded the first Enfoca company in 1999 to provide business and investment advice. He subsequently established Enfoca Investment Ltd in the Virgin Islands and Enfoca Asset Management Ltd in the Cayman Islands, and with them he established Enfoca Sociedad Gestora de Inversiones en Perú (Enfoca SAFI), a company that receives investments from pension funds to help them grow. Thanks to the investments made in this fund, Zamora has a stake in more than 50 associated companies, in addition to Latina Televisión. He participates in Minera La Gloria, Grupo Salud Perú (Peruvian Health Group), red de Salud Auna (Auna Health Network), Oncosalud, Talma, Laboratorio Cantella, Trebol, Celima and Cassinelli, among others.


Augusto Álvarez Rodrich

Affiliated Interests Editor-In-Chief

Augusto Álvarez Rodrich is an economist and journalist. Information manager at Latina TV. Columnist at “La República”. Chairman of the Board at the Instituto de Prensa y Sociedad (Institute of Press and Society) (IPYS). The latest survey of power in Peru placed him as the third most powerful journalist in television and printed media. Former director of Perú21 and former ATV presenter. He is one of eight journalists who reported “El Comercio” for violating freedom of expression laws following the commercial operation that culminated in the purchase of a large portion of the shares in Epensa (now Prensmart) in 2013. He worked for Grupo Apoyo between 1980 and 2000. He was vice president of Osiptel, vice president of the Indecopi commission of access and exit to the market and director of Interbank.

Other Important People

Jorge Alberto Basadre Brazzini, Andrés Alberto Badra Badra, Mónica Delta Parodi, Aldo Mariátegui Bosse,

Affiliated Interests other important people

Jorge Alberto Basadre Brazzini

Vice president of the Board at Latina. General Manager at Enfoca S.A. Chairman of the board at Minera La Gloria, and 20 companies associated with Enfoca. He holds an MBA in the Harvard Business School.


Av. San Felipe 968, Jesús María.

+51 01 219-1000

Financial Information

Revenue (in Mill. $)

US$ 83,3 million (S/. 236,7 million ) (2014)

Operating Profit (in Mill. $)

Missing data

Advertising (in % of total funding)

State advertising: US $ 6.2 million (S /. 21.1 million) (2015)

Market Share

Missing data

Further Information

Meta Data

Although it is public knowledge that Latina belongs to Enfoca, it is not known who the true shareholders of the parent company established in Grand Cayman are.


Historia de Paríso

access november 2016

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