Red TV
Channel that belongs to the ATV Group. It is a media conglomerate that is part of the Latin American Albavisión communication network owned by Mexican broadcaster Remigio Angel González González, based in Miami. It ranked fifth in television audience share (IBOPE 2015) and it is the third company with the largest number of TV station nationwide (CONCORTV 2016). Its programming is based almost entirely on foreign production (series, soap operas and cartoons).
Audience Share
Missing Data
Ownership Type
Private
Geographic Coverage
National coverage
Content Type
Free content
Media Companies / Groups
Grupo ATV (Albavisión)
Ownership Structure
Meeting of creditors (percentage of acknowledged credits): Corporación Cercedilla S.A. 42.35% Boderg S.A.C. 25.93% Prolasa S.A. 11.34% Rosita Ferrari Gaito viuda de De Ferrari 10.56% Acreedor tributario 2.62% Silvana Gina Bárbara De Ferrari Ferrari 2.11%
Group / Individual Owner
Corporación Cercedilla S.A.
Company created in Guatemala, whose local representative is Alfonso Herminio Jesús Diego Pérez-Bonany López. It also participated in the Creditors Committee of Andina de Radiodifusión S.A.C. until 2012 when this latter was dissolved. It had 56.38% of acknowledged credits. It does not have a Taxpayer Registration Number (RUC, for its Spanish acronym).
Boderg S.A.C.
Peruvian company with a General Manager, Jose Carlos Galvez Rosasco, and a legal representative, Mario Alejandro Velez Beaumont. Its corporate purpose was changed to "import/export of goods, provision of commercial services and sales, real estate management. It will also involve telecommunications activities, production and broadcasting by TV, radio, print media, representation of companies in this industry, negotiation of frequencies or signals to broadcast by radio, TV, etc.".
Prolasa S.A.
Panamanian company whose local representatives are Mario Alejandro Velez Beaumont and Juan Alejandro Olavarria Vivian. It does not have a Taxpayer Registration Number (RUC, for its Spanish acronym).
General Information
Founding Year
1986
Founder
Jorge Alejandro Belmont Anderson, Roberto Fernando Belmont Anderson, Abraham Zavala Falcón
Affiliated Interests Founder
Shareholders and founders of Empresa de Radiodifusión 1160 S.A. His brother Eduardo is the founder and chairman of the cosmetics company Belcorp and was considered the wealthiest billionaire in Peru by Forbes (2013). While his other brother Juan Fernando is the founder and president of Yanbal International S.A., a cosmetics brand known as Unique.
Chairman of the Board of CRP Medios y Entretenimiento. He is a member of the Sociedad Nacional de Radio y Televisión (National Society of Radio and Television). He is a member and sits on the Board of Directors at the Asociación Nacional de criadores y propietarios de caballos peruanos (National Association of Peruvian horse breeders and owners). MInoritary shareholder of Unión de Cementos Peruanos.
Ceo
Pablo Alejandro Estenssoro Fuchs
Affiliated Interests Ceo
Representative of Red TV. General Manager of Corporación Peruana de Consultoría S.A.C. (CORPECON), a company that was part of the Creditors Committee of Red TV. General Manager of Estenssoro M&A Consulting S.A.C., a business consultant firm.
Editor-In-Chief
Marcello Cúneo Lobiano
Affiliated Interests Editor-In-Chief
Chairman of the ATV Group. Mechanical Engineer with postgraduate studies in the United States. Former Chairman of the Board of the Sociedad Nacional de Radio y Televisión (2013-2014) and current treasurer of the organization (2015-2016). Minority shareholder of companies: Andina de Radiodifusión S.A.C., Inversiones Atlántida S.A.C., Nor Peruana de Radiodifusión S.A.C. and Alliance S.A.C., all of which are linked to the ATV Group. Peruvian, married with two children. .
Contact
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Empresa Radiodifusora 1160 S.A. : US$ 3.72 million (S/. 12.6 million) 2015
Market Share
Missing Data
Further Information
PÉREZ, Melissa. El fantasma de la mafia. Semanario Hildebrandt en sus trece, semana del 4 al 10 de noviembre del 2011.
Meta Data
Difficulty to find an audience share, operating profits and average market share. The data from advertising is an advertising investment estimation obtained from an internal document of Red TV. It does not have “stars” (very important persons) because nearly all of its programs are “canned”. The channel only has 11 workers
Sources
CPI. Cobertura y calidad de señal televisiva y radial a nivel nacional urbano 2016. Market report N° 08, octubre 2016.
LÓPEZ, José Fernando. “Los fantasmas detrás de “El Fantasma””. En: Revista Poder, Febrero 2011, N° 21, págs 70-78.
VIVAS, Fernando. En vivo y en directo: Una historia de la televisión peruana. Lima, Fondo Editorial de la Universidad de Lima (2° edición), 2008.
Perú: The Top 10 000 Companies 2016 - Las 10 000 principales empresas del Perú (edición bilingüe). Lima, Perú Top Publications, 2016.
CONCORTV. Estadísticas de la radio y televisión en el Perú 2016.
