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The newspaper “El Trome” -launched by “El Comercio” in June 2001- became the best-selling newspaper of the group and one of the most traded in Latin America with more than 700 thousand copies per day with a range of more than 2 million people in the same period, according to studies published by the “Sociedad de Empresas Periodísticas del Perú (Peruvian Society of Media Enterprises”). The popular tabloid covers news related to the police, entertainment and sports with an informal style which is easy to read. It is currently one of the most important products of the Miró Quesada family’s company.

Key facts

Audience Share

Missing Data

Ownership Type


Geographic Coverage

National coverage

Content Type

Paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo El Comercio (hoy Vigenta Inversiones S.A.)


Voting Rights

1 shareholder

Group / Individual Owner

Servicios Especiales de Edición S.A. (Subsidiary of the El El Comercio group)

Company created by the Miró Quesada family in 1987 to dedicate itself to the industry of publishing newspapers, magazines and other periodicals. Prensa Popular (Popular Press), owns all the shares, and publishes Trome, Peru21, Gestión and Depor.

Media Companies / Groups

General Information

Founding Year



Prensa Popular S.A.C.

Affiliated Interests Founder

Prensa Popular S.A.C. -created in 2001 by Servicios Especiales de Edición S.A., one of the main subsidiaries of the “El Comercio” Group- is responsible for editing the newspapers Perú21 (political tabloid), Trome (popular newspaper), Gestión (economy) and Depor (sport). It also owns the company Publiqualy, which owns the free newspaper brand franchise “Publimetro” in Perú.


Gabriel Miró Quesada Cisneros

Affiliated Interests Ceo

Peruvian. He studied Communication Sciences at the Universidad de Lima. One of his first works in the media was as a graphic reporter for the magazine Ovación and the newspaper Afición between 1970 and 1974. He was also commercial manager of Radio El Sol and Solarmonía. He has been linked to different subsidiaries of the El Comercio group since 1989. No registered political affiliations. His father, Alejandro Miró Quesada Garland, and his brother, Alejandro Miró Quesada Cisneros, were editors-in-chief of the “El Comercio” newspaper.


Carlos Dario Espinoza Olcay

Affiliated Interests Editor-In-Chief

Journalist who graduated from the Universidad Nacional Mayor de San Marcos. Former editor of the popular tabloid “Ajá” and newspaper “Ojo” (both part of the “Epensa” group, then bought by “El Comercio”).

Other Important People

César Pardo Figueroa Turner, María Francisca Graña Cánepa, Bernardo Roca Rey Miró Quesada, Hieronymus Rodríguez, Víctor Patiño Malca.

Affiliated Interests other important people

César Pardo Figueroa Turner

Industrial Engineer. He has held the position of general manager at “El Comercio” for 20 years and is also director of the other subsidiaries of the group, including Prensa Popular (Popular Press).


Jr. Miró Quesada 300, Cercado de Lima

Teléfono: 51-3116397

Página web:

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

  • Project by
    Ojo Publico
    Global Media Registry
  • Funded by